ABOUT THE ENTREPRENEUR MASTERMIND SHOW: 

Lucky you! You get to listen in on real-life Mastermind conversations. In this episode, you’ll hear from an Entrepreneur CEO sharing a business challenge.   

Then a group of smart business owners will give that person nitty-gritty, honest insight and practical advice to solve that problem.

Be prepared for your own “ah-ha’ moments as these entrepreneurs share their no-bullshit experiences of what’s working in business today.

 

ON THIS EPISODE’S MASTERMIND HOT SEAT: SARA CHRISTENSEN

ABOUT SARA: Sara Christensen has started and ran five businesses over the past 20+ years. Her largest was doing $10 million in revenue per year and employed 75 people before she sold it. Before devoting herself full-time to her own businesses, Sara worked as the Head of Marketing and Business Development for several high-tech companies. She has a Bachelor of Science in Mass Communications from St. Cloud State University in Minnesota. Sara is currently obsessed with helping other business owners grow their companies through her latest venture: Kickass Masterminds. When she’s not connecting awesome entrepreneurs to each other, she can be found sipping bourbon or singing along with Fleetwood Mac.

SARA’S MASTERMIND HOT SEAT TOPIC: How do I best communicate a shift in my business?
 
IT’S IMPORTANT TO SARA BECAUSE: Clear and crisp messaging on all our marketing channels about what our business does is a crucial step in attracting our ideal clients. If people don’t know what we do, they won’t buy. 
 

 

WATCH THE MASTERMIND HOT SEAT HERE: 

 

 

 

LISTEN TO THE MASTERMIND HOT SEAT HERE: 

 

HERE’S WHAT SARA HAD TO SAY ABOUT THE MASTERMIND EXPERIENCE + PROGRESS SINCE BEING IN THE HOT SEAT:


“They’ve given me awesome feedback and suggestions in the past, so it was really great to get their input on this particular topic.

Since I’ve been in the hot seat we’ve really made the shift internally  That’s something that’s been happening over the past couple of months. But in the last couple of weeks, we’ve gotten really clear on what our sales strategies are, our funnels, our customer journey of the different audiences that we’re serving. We’ve made changes both with our channel partners and with the direct groups that we’re creating.

We’ve updated the website and it now it has those specific customer journeys. So if someone is an entrepreneur that wants to directly join a mastermind group, we have a journey for that. If someone’s a potential channel partner, we have a journey for that. It’s super clear now. I feel really good about that because it’s crisp. It’s a direct representation of what we’re doing in our business right now. And anyone that visits our website will get that clarity.

We did the same kind of thing with our social media channels. We’ve made that shift and expanded to accommodate the channel-partner portion of our business. So we have that handled.

The one social media channel that we have not handled yet is LinkedIn. And that’s because that just hasn’t been a priority in the past. But I know it needs to be a priority right now because that’s where we can identify potential channel partners and start a relationship with them. So that’s one thing that I’m still working on. We’re going to hire someone to manage our LinkedIn. They will work with me to use LinkedIn as one of the ways that we get to know new potential partners.

So thanks, everybody, for listening to my hot seat. I so appreciate being able to share how it works with some of my mastermind members and give you guys that inside sneak peek.”

 

CONNECT WITH SARA HERE: 

Website

Instagram

 

ALSO IN THIS ONE-TIME MASTERMIND:

Stephanie Clairmont: a Digestive Dietitian and Educator/Coach to Dietitians. Check out Stephanie’s Hotseat on Episode 3 by clicking here.  

Rebecca Undem: A professional development expert with nearly a decade of experience, she’s a highly sought-after speaker, traveling the country, sharing her message of how to live BIG in a small town.  Check out Rebecca’s Hot Seat on Episode 6 by clicking here.  

Shannon Shaffer: Shannon is a self-proclaimed geek, who has her hands in a bit of everything. Design, development, strategy, she loves it all.  She is big on purpose and analytics and using the data to make well-informed decisions. Shannon’s company PFS Digital developed this Kickass Masterminds website. 

 
 

 

Podcast audio editing and custom music by the awesome Zack David. Need custom music or podcast editing? Check him out: http://www.zackdavid.com