Every single human on earth learns by DOING – including us entrepreneurs.
 
Rarely is our first shot our best shot. We do something, learn, and the next time we’re even better.
 
I mean, why do you think athletes train for hours and hours a day at their sport?
 
Because PRACTICE + REPETITION is frickin’ magical combo.
 
I don’t know a single entrepreneur who nailed their business on the first draft of their business plan.
 
Once we get “IN” it and start doing, we learn things that we could have never even imagined in the four corners of our big brains.
 
That’s why I’m always pushing Kickass Mastermind members to get about it and get started pronto.
 
Start marketing….start selling…start serving clients and don’t waste time and energy attempting to make it “perfect” right out of the gates (that’s fool’s work).
 
Only by doing those things do we actually learn the things that give us the knowledge and experience to be successful.
 
We have to EARN wisdom. And neither you nor I are exempt from that law of nature.
 
This is what we talked about on episode 71 of The Mastermind Show when Andrea Layne asked:
 
“How Do I Shift and Expand My Target Market?”
 
You see, Andrea started working with creative and service-based businesses, but learned THROUGH DOING AND BEING IN IT that she was attracting a lot of registered dietitians.
 
She felt a bit stuck on how to proceed, so we masterminded about it to get her clarity on the strategy that made the most sense and some concrete next steps to take.
 
There are some serious nuggets in there that will probably cause some ah-has for you that you can apply to your business.
 
I had some lightbulb moments myself!
 
 

WHAT YOU’LL LEARN

1. How to expand your target market through your website 
2. How to shift your website to the right language to captivate and engage your ideal audience
3. Tools to amp up marketing campaigns
 
 

ABOUT THE HOT SEAT GUEST ANDREA LAYNE

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