Kartra vs Kajabi: Which One Is Right For You In 2024?

Choosing between Kartra and Kajabi isn’t that easy.

As Kartra and Kajabi come with various similar features and modules, it’s not an easy choice. 

Some of the similar features are courses & membership modules, design and page building, email and automation, etc.

If you’re on the go, check our quick verdict.

Kickass Masterminds Verdict: Kartra is a one-stop marketing automation platform with various robust features like funnel building, email marketing, membership module, etc. Get Kartra Trial for $1. On the other hand, the Kajabi platform excels in courses and membership modules, and it’s dedicated to creating and marketing online courses. Get Kajabi free trial NOW. 

To help you make the right choice, we have done an in-depth comparison of Kartra vs Kajabi. In this comparison, we took various aspects to compare these platforms, such as comparing similar features like membership modules, page builder, email & automation, and so on. 

What’s more, we have even added a verdict section below each comparison aspect to help you skim through. 

So let’s get straight into the comparison of Kartra and Kajabi. 

What’s The Key Takeaway: Kajabi and Kartra

Before getting started with a detailed comparison of Kartra and Kajabi, we should know the similarity and differences between these platforms. 

The Major Key Takeaway:

Kartra is a one-stop marketing automation platform that comes with various marketing modules like funnel building, emails & automation, leads generation, membership modules, A/B testing, checkout features, etc.

All in all, Kartra is the one tool that you will need to start, run and grow your online business real quick and easy. 

Whereas, Kajabi is a robust platform that focuses more on creating and selling online courses and membership websites. What’s more, Kajabi also comes with marketing features like funnel & pipeline builder, email marketing, etc. So it is the best platform for creating and marketing membership and online courses. 

Note: Check our detailed Kajabi review here.

Kartra and Kajabi Similarities:

  • Both Kartra and Kajabi enable you to build sales funnels. Kartra funnels modules is known as “Funnels & Campaigns,” while Kajabi calls it as “Pipeline”
  • Both offer a drag-and-drop page builder. The page-building experience is the same as both have a WYSIWYG interface
  • Both Kartra and Kajabi help you create membership websites. 
  • Both tools offer analytics to see how your membership module is performing
  • Both Kartra and Kajabi come with an email marketing & automation module
  • Both platforms come with a reliable affiliate program management where you can promote your products or courses. 
  • Both Kajabi and Kartra have automation workflows to help you segment leads and people based on different user behavior. 
  • Both Kajabi and Kartra come with upsell feature and the OTOs to boost conversion.
  • Both platforms offer 14 day free trial. With Kartra you have to pay $1 for the free trial, whereas Kajabi offers a free 14 days trial offer

Where Kartra Outranks Kajabi?

Here are some of the standalone features of Kartra that Kajabi doesn’t have:

  • It comes with “Done for Your Campaigns” to create campaigns on the go. Even it allows you to export/import campaigns directly.
  • Kartra enables you to share your campaigns/funnels with others users of Kartra. This feature is similar to the ClickFunnels- Funnels sharing module. 
  • It has a self-hosted video hosting platform. You can easily add pre-hosted videos, files to your membership area and websites. Even you can add CTA and buttons to the videos.
  • Kartra has a help desk support option that replaces various tools such as ZenDesk, FreshDesk, and more. 
  • It has robust calendar features which enable you to add appointment modules to your website.
  • Kartra comes with robust features such as BAM (adaptive behavioral marketing) and Dynamic OTOs such as upsell, down-sell, etc
  • Kartra has more payment processor integration in comparison to Kajabi. 
  • It has affordable pricing starting at $99/month whereas Kajabi starts at $119/month. However, Kajabi does hold some features like affiliate management for the premium plans.

Where Kajabi Outranks Kartra?

  • Kajabi excels when it comes to membership and online courses modules. 
  • It allows you to create your own community when you create an online course or membership module.
  • It allows you to add a comments section under each lecture within the online course. 
  • You can add more engagement features by adding quizzes and surveys. 
  • Kajabi has robust automation at each lecture level. That will help you send triggered emails and promotions. 
  • It also comes with a blogging platform and various templates ti kickstart. 

The Bottom Line:

If you wanna create online courses and membership modules, Kajabi is the best shot to take. Also, Kajabi enables you to create your own community and even allow comments within your online courses and membership modules. 

On the other hand, if you’re looking for an all-in-one marketing platform, Kartra is the best shot to take. Kartra is way ahead of Kajabi in various aspects such as Dynamic OTOs and BAM (Behavioral Adaptive Marketing). 

Kartra vs Kajabi: Comparing the Core (Similar) Features 

So here in this section, we’re going to compare the similar core features of Kartra and Kajabi. This will help us understand which platform offers better usability and ease of use. What’s more, this gives detailed insights into these platforms and gets to know the features they offer and so on. 

Let’s dive in. 

Funnels Building

Let’s find out how easy it is to build funnels and campaigns with these platforms Kartra and Kajabi. 

Kartra Funnel Building

In the Kartra platform, the funnels module is known as “Funnels & Campaigns.”

Kartra enables you to create funnels & campaigns from very scratch, or you have the option to use Funnels & Campaigns templates (Done For You Campaigns) to get a headstart.

Kartra - Funnels & Campaigns

With the help of done for your campaigns, you will get complete access to pre-built templates. These templates include all the modules of funnels such as pages, automation, email marketing, tagging, segmentation, and so on. 

Email Automation

Also, these “done for your campaigns” templates are fully customizable as per your needs and requirements. 

Done Your Campaigns

The best part I liked about the platform, you can easily import funnels and campaigns from other Kartra users. Even you can also share your Funnels & Campaigns with other Kartra users. 

This campaign sharing module isn’t possible with Kajabi. Overall, it’s an easy interface for everyone to build funnels and campaigns on the go. 

Kajabi Funnel Building

Kajabi’s funnels builder is known as “Pipelines” 

The interface is easy to build funnels from scratch, Whats’ more Kajabi also offers a “Pipeline Blueprint” template that gives a complete layout of a funnel. 

Kajabi - Pipeline blueprint

Once you choose a template on Kajabi, it will easily create all the essential pages, emails, and offers within that funnels. Also, you can customize all the aspects within Pipeline Blueprints of Kajabi. Such as you can add new pages, email funnels, etc. 

Kajabi - Template

If we compare the collection of funnel templates with Kartra, Kajabi lacks a good collection of templates. 

Winner: Kartra is the clear winner when it comes to easy funnel building. Kartra offers tons of funnels & campaigns templates called “Done For You Campaigns” that are useful for creating funnels on the go. This is where Kartra outranks Kajabi when it comes to funnel building. 

Courses/Membership Modules

Kajabi is well known for creating online courses and membership modules. However, Kartra also offers a robust membership module. Let’s compare which one is best when it comes to courses and membership modules. 

Kartra Courses & Membership Modules

Karta comes with a robust membership and courses module that enables you to create membership content easily and a website on the go. What’s more, you can also sell physical as well as digital products. 

With the Kartra membership modules, you can easily create different levels, membership ports, different levels of access, and so on. 

The robust thing Kartra membership module has built-in audio and video hosting. Using these cool features, you can directly upload content right on the Kartra servers. 

Some of the key highlights of the Kartra Membership Module:

  • Intuitive drag-and-drop membership builder (like Elementor)
  • Well-designed and custom-branded membership portals
  • Enables you to upload: files and videos 
  • It can host videos even on the Kartra servers
  • You can set drip content as well
  • Deliver fully-fledged courses easily
  • It comes with an automation feature as well
  • Kartra membership module also enables running automation.

What’s more, Kartra comes with like 15 courses and membership module content. This gives a fair edge when you don’t wanna create courses from very scratch. 

All the options are available in the Membership module dashboard and arranged easily. This enables you to create membership websites and courses on the go easily. 

Kartra Course

Well, to be more specific, in the content section of Kartra, you can create various sections and add content to that section real easily. This comes in handy while creating various lessons in a course module. 

course Module

What’s more, Kartra even enables you to grant access to content for different membership levels. You can use the “Access Levels” features in order to do that. 

Access Level

Also, Kartra integrates with payment platforms to help receive payments on the go. Even it supports the option of “Recurring Payment.” 

Overall, Kartra has got you covered with all features of membership modules and course creation. 

Kajabi Courses & Membership Modules

Kajabi lives and breathes creating courses, membership modules, and websites. 

To be honest, Kajabi offers more robust features when it comes to courses building and membership modules. 

Also, it has an intuitive course builder which is really easy and comes in handy for beginners to create courses on the go. 

Let’s say you wanna create a blogging course. 

Blogging Course

So for that, you can start creating sections from the dashboard known as “Categories.”

Well inside those categories, you also have the option to add sub-categories or posts easily. 

You have the easy option to add a post, add videos, content, assignment, and much more. 

Additionally, you can also add downloadables within any particular lesson while creating the course. Even you have the option to enable comments in each section. 

Creating Course

One step ahead, Kajabi gives one robust feature called – Lecture specific automation. What that means, when any user completes through a post or lesson, you can easily add a tag there, and then send emails based on that. 

What’s more, you can also offer various discounts, ask them to register for particular events, etc. This feature is LIT, even Kartra lags are such a cool feature. 

Engagement & Community Creation With Kajabi

TO be precise, Kajabi enables you to create your own community. 

For these communities, you have various features such as:

  • Custom domain
  • Unlimited views
  • Private Conversion module
  • Email notifications real time
  • Embed within the membership

Well, these are the additional feature that Kajabi comes with. Kartra, for sure, lags such essential features when creating online courses specifically. 

Winner: Which One Excels In Membership and Course Creator?

It’s obvious, Kajabi is the winner when it comes to membership and course builder. It has comes robust features such as enabling comments within lessons, lecture-specific automation, add community, etc. 

Design & Page Builders

This section covers the design and building options that Kartra and Kajabi offer. These platforms enable you to create your own web pages and help you host your content. 

Let’s check which one has an easy and rich interface. 

Kartra Page Builder & Design Option

Kartra has an easy and user-friendly interface and page-building experience. 

Talking about the real-time page-building experience, Kartra has all the elements like in the sidebar. You will see various options such as sites, settings, styles, sections, helpdesk modules, etc 

You can create stunning pages with the Kartra builder from very scratch. 

However, Kartra has like 500 fully customizable ready-to-use templates on the go. This template comes in handy when you don’t wanna create pages from very scratch. 

Kartra - Page Builders

The templates come with various ranges such as lead capture, sales pages, check-out pages, thank you pages, and so on. 

 These ready-to-use templates are fully responsive on all devices. Even you can check the responsiveness of pages on different devices such as mobile, desktop, and tablets. 

Kartra - Template

The best part these pages can easily integrate with other tools of Kartra such as A/B testing, analytics, etc. 

Kartra - A/B Testing

Coming to page building and elements it comes with really useful features like countdown timers, features, call to action, and many other modules to choose from. 

One of the Kartra page builders’ most appreciated features comes with a feature of “Show Column.” This module gives you clarity while checking the page structure. This enhances the mobile building process. 

All-in-all Kartra comes with an easy user-rich interface when it comes to design and page building. 

Kajabi Design & Page Builder

Kajabi design and page building is kind of different from Karta. 

Kajabi comes with complete website templates which you can edit as per your needs. 

It also offers various around 15 themes to choose from; then, you customize the themes the way you want. Also, you have the option to import and use your own custom themes.

Kajabi Themes

What’s more, if you don’t wanna use the complete theme, Kajabi also offers templates for lead pages, homepage, sales page, check out page, etc. 

The design and page building experience of Kajabi is split into two parts: 

  • The Kajabi Page Builder
  • The Theme Editor

Explaining the Page Builder.

With the page builder module, you can choose a template and then customize as per your needs. Also, with the page builder, you can tweak and edit various aspects such as title, URL, visibility, SEO settings, etc. 

Kajabi Page Builders

To put it simply, Kajabi page building is similar to page builders like Elementor and Divi. No matter if you’re a beginner or a pro, Kajabi has an easy interface and lots of templates to get started quickly. 

If you’re a coding ninja and wanna edit the design code, you will have to choose the PRO plan to do so. Also, we suggest avoiding coding for design when you don’t have the required skill set. 

Well, with the Kajabi Theme editor, you can easily make changes and customize all your pages. You have the flexibility to make various changes such as font size, color, adding sections, buttons, CTA, timer, etc. Also, you can check the mobile responsiveness while creating the pages. 

Winner: Which one Excels in Design & Page Building?

Kartra is the WINNER. Kartra comes with an easy interface and various customization options. What’s more, it offers ready-to-use templates to get started quickly. Kajabi did a good job with themes and templates, however, Kartra outranks it with better design capability. 

Note: If you want another option other than Kartra and Kajabi then Thinkific is also a good choice. In fact, we have done a comparison of Kajabi vs Thinkific in detail.

Email Marketing Module & Automation

Kartra and Kajabi both come with email marketing modules. This section will help you figure out which one is more reliable and easy for email marketing and automation. 

Both these platforms offer these features:

  • Send one-off broadcast automatically
  • Tag the people/contacts easily
  • Set automation and quickly send the sequences.

Kartra Email Marketing & Automation

The email module of Kartra is known as Kartra Mail. 

Kartra has various tunning email templates which you can use on the go. What’s more, you can even customize the template as per your needs and requirements. 

Kartra Email Marketing

Kartra has a robust email marketing and automation module. Herewith Kartra, the list management with Kartra comes with multiple lists and tags.

Automation Tools

Also, Kartra comes with a robust visual sequence builder, which Kajabi lacks. 

Kartra enables you to send emails with the pre-built feature of KartraMail, even you can hook your SMTP server.

For sure, we have even compared Kartra to tools like ClickFunnels and Kajabi; these tools lack this robust feature. 

What’s more, Kartra also comes with a robust split testing module. With the help of this module, you can easily send different emails based on various conditions. Those conditions could be – sales, highest open rates, click-throughs, etc. 

Explaining Kartra Automation Module..

With the help Kartra “Automation” module, you can easily create various rules such as “If” and “Then” rules. 

No doubt, as per our encounter with Kartra, we have found it pretty useful. 

Kajabi Emai Marketing & Automation

Kajabi’s email marketing module is good but not that great. 

It comes with various host features to help you manage your email lists and customize your campaigns. 

With Kajabi you can easily send the broadcast, or even you can segment your customers easily. Even you have the option to segment customers in several groups like certain groups will receive certain emails. 

Kajabi - Email Marketing

You have the option to customize the call-to-action, buttons, and personalize the message as per your needs. 

Also, Kajabi enables you to set the delivery time of your emails from your marketing settings. And with the email sequences even you can control the days, hours, minutes, and various aspects before sending the messages. 

Even Kajabi offers 18 email templates to help you select on the go. And these templates are more inclined toward courses and membership modules. However, you have the option to customize the templates as per your needs. 

The one con that we found, Kajabi doesn’t have a visual email automation builder as compared to Kartra. Also, the email automation builder lacks flexibility. 

Winner: Which one excels in Email Marketing & automation module?

Kartra is the winner. Kartra has a reliable and robust sequence builder, and it has a centralized dashboard to manage emails and automation modules.  

Marketing & Checkout Features

Well, Kartra and Kajabi both come with marketing and checkout features. This comparison aspect of Kartra vs. Kajabi will compare the marketing and checkout features of these two platforms. 

Kartra Marketing & Checkout Features

Kartra has a robust email marketing module.

And it comes with two powerful marketing modules, and they are:

  • Dynamic OTOs (one-time offers)
  • BAM (Behavioral Adaptative Marketing)

With the adaptive behavioral marketing of Kartra, you can easily change various aspects such as buttons, colors, messages, etc. These changes can be made on the basis of visitors and users of your website. 

This feature, in particular, takes marketing to the next level. Guess what? Kajabi lacks such an important feature. 

The Dynamic OTOs module of Kartra enables you to offer different (one-time offers) such as upsells, downsells, and order bumps. You can do OTOs on the basis of your customer’s previous purchases, tags, and behavior on your website. 

What’s more, Kartra also supports various payment processors such as Stripe, PayPal, Braintree, and Authroize.net. So you don’t have to worry about accepting the payments. 

Kajabi Marketing & Checkout Features

On the other hand, Kajabi has reliable marketing features, but it lacks advanced features like dynamic OTOs. 

Kajabi only enables you to add one upsell and at the same time, no support for the down sells. However, Kajabi comes with a feature called “Order Bumps,” which you can add to your checkout form. 

When we talk about payment integration options, Kajabi only supports Stripe and PayPal. As per our point of view, Kajabi should integrate with other payment processors.

Winner: Which one excels in marketing and checkout?

Kartra takes this one. It comes with better marketing features. Also, it integrates with popular payment processors to help you receive payments

Affiliate Marketing Modules

Both Kartra and Kajabi come with an affiliate marketing module that enables you to set up your own affiliate program easily. So this module compares the affiliate marketing modules of Kartra and Kajabi. 

Kartra Affiliates

Some of the affiliate marketing features that Kartra and Kajabi offer:

  • Quick Affiliate Performance
  • Earning Per Click Reports
  • Affiliate Sales vs Total Sales
  • The Affiliate Performance

Kartra Affiliate Management

Well, Kartra has robust affiliate management modules which come with the beginner plan of Kartra. 

Some of the key highlights of Kartra affiliate management are:

  • Flexible commissions
  • Payment Milestones
  • Multiple commissions tiers
  • Reviews and Approve Affiliates
  • Custom landing pages for your affiliates
  • Transaction-based or subscription-based

Kartra has an easy affiliate management system that provides all kinds of options for managing affiliate programs on the go. Everything is just simple, and one clicks away. 

Affiliate Management

Kajabi Affiliate Management

Kajabi affiliate management is also reliable. However, to get the Kajabi affiliate management feature, you need to choose the growth plan or beyond. 

It’s easy to set up an affiliate program with Kajabi; however, it’s not that robust compared to Kartra. 

Winner: Which one excels in affiliate management?

Kartra is the clear winner. Kartra has a fully-fledged affiliate management module to help you easily create and manage affiliate programs for your products and courses. 


Both the tools Kartra and Kajabi integrate with other tools and services to help you give more flexibility. This section will compare which one excels when it comes to integration options. 

Well, Kartra has more payment processor integrations compared to Kajabi. However, let’s dig down deep. 

Kartra Integration Options

When it comes to integration options, Kartra easily integrates with various 20+ products and services out there. These products and services include various categories such as payment processors, membership, email, SMS, calendars, etc. 

Some popular integrations are Stripe, Paypal, Authorize.net, Braintree, SendGrid, MailGun, Elastic, Twili, S2Member, etc. 

Kartra Integration

What’s more, Kartra even comes with custom integration options with their API, APP, and Custom App system. 

Kartra also integrates with Zapier which opens whole new possibilities.

Kajabi Integration Options

No doubt Kajabi also has good integration options for payment processors, SMS, email marketing, etc. 

Kajabi Integration

However, it only integrates with two payment processors- Stripe and PayPal. 

The best part is Kajabi even integrates with Kartra and is official. 

The best part Kajabi also has user-friendly outbound and inbound webhook support. 

Kajabi also integrates well with Zapier, and it has more trigger options and actions compared to Kartra. 

Overall, Kajabi comes with good integration options. 

Winner: This round ties. As Kartra has more payment processor integration while Kajabi only has two supported payment processors. However, in some parts, Kajabi has the edge over Kartra and vice-versa. So this round is tied. 

Kartra vs Kajabi: Pros & Cons

Here are the advantages and disadvantages of using Kartra and Kajabi.

Kartra Pros

  • It is an all-in-one marketing platform that is cost-effective as well.
  • It gives you all the tools you will need to launch or run an online business successfully.
  • Kartra offers many customizable templates which you can use on your website’s pages and campaigns.
  • You can use its advanced lead management and email marketing features to attract more customers.
  • You can receive payments through multiple payment gateways on Kartra.

Kartra Cons

  • It does not offer a free plan or a free trial.
  • It is not a dedicated course creation platform, so it is not great for creators.

Kajabi Pros

  • It offers amazing course creation & marketing features.
  • You can use its advanced automation and email marketing features for your online business.
  • To improve student engagement, it offers assignments, quizzes, and surveys to add to your course curriculum.
  • Free custom domain connection
  • It comes with native video hosting.

Kajabi Cons

  • The pricing of Kajabi is more expensive than Kartra.
  • It does not offer a split testing feature like Kartra.

Kartra vs Kajabi: The Pricing Battle

Pricing is the most considerable aspect before getting started with any tools and services. In this comparison aspect, we gonna be comparing the pricing options that Kartra and Kajabi offer. 

PriceStart at $119/ moStart at $99/mo
Transaction fee0%0%
HelpdesksNoYes ✔
Affiliate ProgramAvailableAvailable
Custom Branding Available Available
Behavioral Advanced MarketingNoYes ✔
Dynamic OTOsNo Yes ✔
Explore MoreTry KajabiTry Kartra

Kartra Pricing Plans Explained

Kartra’s base plan starts from $99/month, and this plan has a few limitations on features such as products, membership sites, emails you send monthly, custom domains, and so on. 

If you want to sell unlimited products and membership websites, we suggest using higher plans such as Silver, Gold, or Platinum plans. The silver plan costs $199/month, the Gold Plan costs $299/month, and the platinum plan costs $499/month. 

Kartra Pricing

The only downside of Kartra that we noticed is that there are limitations in sending emails monthly. This is what we found as cons of Kartra pricing; however other things are pretty cool. 

What’s more, Kartra also offers a free trial just for $1, make sure to check the free trial before getting started with the paid plans. 

Kajabi Pricing Plans Explained

Note: If you want to know more about the pricing plans of Kajabi then check out our detailed post on Kajabi Pricing here.

The base plan of Kajabi starts at $119/month which is kind of expensive compared to Kartra. 

Even the base plan of Kajabi lacks some important features such as a branding module, affiliate management module, and advanced automation options. 

Kajabi Pricing

That’s the cons of Kajabi pricing, where it holds some of the essential features for its high-end plans. 

On the other side, Kartra doesn’t hold any premium features for the premium plans. Instead, they have a bot of limitations in a few features. 

Kajabi holds some of the essential features like the Affiliate management module, advanced automation for the high end, and growth plans which cost around $159/month. Another downside is that if you want to remove the branding and get reliable 24/7 customer support, you have to go for the Kajabi growth plan. 

Winner: Which one is value for money & affordable in the long run?

Kartra is the clear winner in the pricing comparison. And it has a lot to offer when it comes to features and value. Although, you need to keep in mind, once your email list increases, you will have to switch to higher plans that might be expensive at some point.

Related Read:

Conclusion: Kartra vs Kajabi (Which Platform Is Right For YOU?)

After comparing Kartra and Kajabi, we saw both these platform offers similar features.

However, Kartra outranks Kajabi with some advanced features such as Calendar, Done For Your Campaigns, Marketplace, Video hosting, BAM (behavioral Adaptive Marketing), community feature, Helpdesk, and so on. 

So the final verdict is:

Kartra is a one-stop marketing solution and is more inclined toward funnel building and marketing automation. Choose Kartra if you need an overall robust platform to start running and growing your online venture.  Even, Kartra offers a free trial for $1 only. 

Kajabi stands out when it comes to courses and membership website creation. If you’re looking just for a solid course and membership creation platform, Kajabi is the best shot to take. Also, it has decent marketing and automation features.

If you want more insights into Kartra, check our detailed Kartra review here, in fact, we have compared it ClickFunnels; also check our detailed comparison of Kartra vs ClickFunnels here. 

Which one are you gonna pick? Feel free to share your thoughts in the comments section below. 

Tim David

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